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Economicus Comments


Авторы, редакторы, переводчики (0)
   
Миниард П. У. (99)


actual state types
advertising clutter
advertising wearout
AIO measures
anomie
area of dominant influence
attribute theory
augmented product
behavioristic variables
category killer
comparative advertising
compensatory strategy
consumer behavior
contextualized marketing
core merchandise
corrective advertising
cutoff
defensive marketing
descriptive differences
desired state types
direct marketing
direct stores
discontinuous innovation
dissociative group
DITF, door-in-the-face
early adopter
elaboration likelihood model
elimination by aspects decision rule
equitable performance
ergonomics
etail image measurement
event marketing
experience claims
family life cycle, FIX
foot-in-the-door
forced-choice recognition measures
generic branding
generic need recognition
gentrification
heterophilous communications
highspot
housing-unit method
hypodermic needle model
impulse purchase
individualized marketing
infommercials
information overload
inner-directed consumers
instrumental learning
key-informant method
labeling
laggard
later majority
lexicographic decision rule
lifestyle retailing
lowballing
marketing
mini-mall
monochrome time
motive
multi-stage interaction
multi-state flow model
need recognition
negative reinforcement
new consumerism
outer-directed consumers
outshopper
passive rejection
penetration model
pension elite
polymorphism
primary group
proactive inhibition
product knowledge
projective set
pull strategy
push strategy
remarketing
reputational research methods
retailing portfolio
sales promotion
selective need recognition
self-designation method
semiotics
sensation seeker
simple additive decision
simple recognitive measures
slotting allowances
status group
supplier-style retailing
terminal threshold
total product concept
transformational advertising
usage knowledge
valence
value-oriented retailer
variety seeking
waverer
weighted additive decision rule
actual state types

Потребители фактического состояния (Actual State Types) — потребители, для которых признание потребности следует за переменами в фактическом состоянии.737

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Название:
Поведение потребителей
СПб: Питер Ком, 1999.



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