Словари Knowledge Base Эксперты Форум
 
      Войти
Economicus Comments


Авторы, редакторы, переводчики (0)
   
Джейкобс Р. (137)


acquisition cost
active buyer
affinity
attention, interest, desire, action, AIDA
attrition model
attrition rate
bingo cards
block
block group
burnout
cash or- delivery, COD
census tract
cluster selection
clustering
cold calls
cold list
compiled list
compiler
completed contact
consultative selling
consumer list
control
controlled circulation
conversion rate
Co-op mailing
cost per inquiry, CPI
cost per order, CPO
coupon
coupon clipper
cross-selling
decoy
direct mail
direct mail advertising
direct response
drop closing
drop ship
dummy name
expire
flat charge
flight
follow-up contact
former buyer
freelancer
frequency
geocoding
geodemographics
geographies
gift buyer
giftees
gimmick
grid test
gummed label
heat transfer
high-ticket buyer
hot line
hot-line list
inactive buyer
income
influentials
in-house
in-house telemarketing
lead generation
lead qualification
length of residence
load up
marriage mail
member get member
mobility rate
monetary value
multiple buyer
multiple dwelling
multiple regression
multiple regression analysis
negative option
net names
net-net names
neural network
novelty format
one-shot mailing
onetime buyer
open account
paid cancel
Pareto's rule
pass-along effect
penetration
penetration analysis
performance evaluation
peripheral listing
piggy-back
pop-up
positive option
postage refund
premium buyer
price lining
printed postage impression, PPI
priority
profiling
projected roll-out response
prompts
pyramiding
recency
Recency, Frequency, Monetary value, RFM
Reply-O-Letter
reproduction right
roll-out
royalty
sales conversion rate
sales message
sales presentation
sample package
sectional center facility, SCF
solo mailing
space ads
special position
Split test
stopper
subblock
success model
suspect
syndication
tabloid
take-one
target group index, TGI
target market
third-party endorsement
throwaway
tie-in
till forbid
token
trial buyer
trials
two-stage sale
up-scale list
up-selling
voucher copy
wholesaler
yield
acquisition cost

Acquisition cost (Стоимость приобретения клиента) Стоимость привлечения нового клиента. Максимальная допустимая «стоимость» клиента обычно определяется его совокупной ценностью (LTV).стр.593

Автор:
Переводчик:
Название:
Директ-маркетинг: эффективные приемы
М.: Издательский Дом Гребенникова, 2005



1




Обратная связь

Если Вы не нашли какого-либо термина
или нашли какую-либо неточность в наших статьях,
оставьте нам сообщение.
Настройки
Всегда показывать толкование
Всегда показывать примеры
Всегда показывать тезаурус

(c) 2007-2009 Economicus, ABBYY, ВШМ СПбГУ