Словари Knowledge Base Эксперты Форум
 
      Войти
Economicus Comments


Авторы, редакторы, переводчики (0)
   
Лейн У. Р. (130)


account planner
advertising clearance process
advertorial
appeal
audience fragmentation
average quarter-hour estimates, AQHE
barter syndication
bleed advertising
block programming
brand development index, BDI
brand positioning
building block strategy
category manager
cause-related marketing
caveat emptor
cease and desist orders
Central Hudson Four Part Tes
classified advertising
clearance
closing date
clutter
competitive stage
comprehensive
concept testing
consumer advertising
consumer franchise building, CBF
contest
copy approach
corrective advertising
cross-media buys
customer relationship management (marketing), CRM
direct response adveitising
disintermediation
event marketing
exclusionary zones (outdoor)
fast-close advertising
flat rate
flighting
frequency discounts
fulfillment
fulfillment firm
full-service agency
generic demand
gross rating points, GRP
hoarding
house marks
incentives
industrial advertising
infomercial
institutional advertising
integrated marketing communications, IMC
layout
lettershop
lifetime value
list broker
list manager
logotype, logo
machprint
magazine networks
make-goods
market profile
marketing translation
M-commerce
Media buyers
media planners
merge / purge, merge & purge
Mergenthaler linotype
morphing
National Advertising Division, NAD
negative option direct response
niche marketing
open rate
opt-out
outbound telemarketing
outside producer
partial runs
pattern standardization
penny press
people meter
personal drive analysis, PDA
pica
pioneering stage
plant
point-of-purchase advertising
positioning
premarketing era
premium
product manager
professional advertising
ratingpoint (TV)
rebate
remnant space
representative (rep)
response lists
retail (local) advertising
retentive stage
return on investment, ROI
ride-alongs
sales promotion
sampling
scatter plan
selective binding
self-liquidating premium
service advertising
service mark
siquis
situation analysis
social responsibility
spot television
Standard Advertising Unit, SAU
storyboard
stripping
sweep weeks
sweepstakes
synergistic effect
target audience
target marketing
theater of the mind
total market coverage, TMC
trade advertising
trade name
trade paper
traffic-building premium
up-front buying
up-selling
values and lifestyles system, VALS
vendor program
vertical publications
Wheeler-Lea Amendements
yield management
account planner

Специалисты по планированию в интересах клиента (Account planner). В рекламной отрасли данная должность возникла в результате процессов реструктуризации британских агентств; такой куратор инициирует исследование, анализирует его результаты и принимает участие в творческом процессе. В некоторых агентствах специалист по планированию в интересах клиента рассматривается как выразитель взглядов компании-заказчика. 906

Автор:
Переводчик:
Название:
Рекламные процедуры Клеппнера. 15-е изд.
СПб.: Питер, 2003.



1




Обратная связь

Если Вы не нашли какого-либо термина
или нашли какую-либо неточность в наших статьях,
оставьте нам сообщение.
Настройки
Всегда показывать толкование
Всегда показывать примеры
Всегда показывать тезаурус

(c) 2007-2009 Economicus, ABBYY, ВШМ СПбГУ