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additional markup
advertising
affinity
ales-productivity ratio
all-you-can-afford method
assortment merchandise
atmosphere, atmospherics
augmented customer service
automatic markdown plan
automatic reordering system
bait advertising, bait-and-switch advertising
balanced tenancy
basic stock list
basic stock method
benchmarking
bifurcated retailing
book inventory system
box limited-line store
bundled pricing
business format franchising
case display
category killer
category management
Census of Population
central business district, CBD
centralized buying organization
chain
channel control
chargeback
collaborative planning, forecasting, and replenishment, CPFR
combination store
community shopping center
competition-oriented pricing
competitive parity method
computerized checkout
concentrated marketing
consignment purchase
constrained decision making
consumer cooperative
consumer loyalty programs
control
conventional supermarket
cooperative buying
core customers
corporation
cost complement
cost method of accounting
cost of goods sold
cost of merchandise available for sale
cost-oriented pricing
cross-merchandising
cross-shopping
cross-training
curving (free-flowing) traffic flow
customary pricing
customer loyalty
cut case
data mining
data-base management
data-base retailing
debit card system
decentralized buying organization
demand oriented pricing
depth of assortment
destination retailer
destination store
differentiated marketing
direct marketing
direct product profitability, DPP
direct selling
direct store distribution, DSD
discretionary income
distributed promotion efforts
diversified retailer
dual vertical marketing system
dump bin
economic order quantity, EOQ
effective buying income, EBI
efficient consumer response, ECR
electronic data interchange, EDI
employee empowerment
ensemble display
equal store organization
everyday low pricing, EDLP
exclusive distribution
experiential merchandising
extended decision making
factory outlet
fad merchandise
financial leverage
flea market
flexible pricing
floor-ready merchandise
food-based superstore
formal buying organization
franchising
fringe trading area
full-line discount store
functional product groupings
gap analysis
generic brands
geographic information systems, GIS
goal-oriented job description
goods retailing
graduated lease
gray market goods
hidden assets
hierarchy of effects
horizontal cooperative advertising agreement
horizontal price fixing
horizontal retail audit
household life cycle
Huffs law of shopper attraction
impulse purchases
incremental budgeting
incremental method
infomerclal
informal buying organization
inside buying organization
intensive distribution
isolated store
item price removal
job standartization
leader pricing
leased department
leveraged buyout, LBO
limited decision making
logistics
loss leaders
manufacturer (national) brands
markdown
market penetration
market skimming
marketing concept
marketing research in retailing
markup
markup pricing
marquee
mass customization
mass merchandising
massed promotion efforts
Mazur plan
megamall
membership / warehouse club
memorandum purchase
merchandising
micromarketing
micromerchandising
minimum price laws
model stock approach
model stock plan
monthly sales index
mother hen with branch store chickens organization
multiple-unit pricing
mystery shoppers
neighborhood business district , NBD
neighborhood shopping center
net lease
net profit margin
net worth
never-out list
niche retailing
nonstore retailing
odd pricing
off-price chain
one-hundred percent location
one-price policy
open credit account
open-to-buy
operating expenditures, expenses
operations blueprint
operations management
opportunistic buying
opportunity costs
option credit account
order lead time
order-taking salesperson
organizational mission
outshopping
outside buying organization
outsourcing
overstored trading area
owned-goods services
parasite store
perceived risk
percentage lease
percentage-of-sales method
performance measures
physical inventory system
planned shopping center
planogram
point of indifference
point-of-purchase (POP) display
positioning
power centre
predatory pricing
prestige pricing
primary trading area
private (dealer, store) brands
problem awareness
product / trademark franchising
prototype stores
publicity
purchase act
purchase motivation product groupings

quick response (QR) inventory planning
rack display
rationalized retailing
ravity model
reference group
regional shopping center
regression model
Reily's law of retail gravitation
relationship retailing
resident buying office
retail audit
retail balance
retail information system, RIS
retail performance index
retail reductions
retailing
reverse logistics
Robinson-Patman Act
routine decision making
safety stock
sale-leaseback
saturated trading area
scrambled merchandising
seasonal merchandise
secondary business district, SBD
secondary trading area
selective distribution
semantic differential
separate store organization
service retailing
SERVQUAL
single-source data collection
slotting allowance
smart card
sole proprietorship
solution selling
sorting process
specialog
specialty store
staple merchandise
storability product groupings
store maintenance
storefront
straight (gridiron) traffic flow
strategic profit model
strategy mix
string
supercenter
supermarket
Survey of Buying Power
target market
top-down space management approach
trading-area overlap
traditional department store
unbundled pricing
unit pricing
unplanned business district
usage rate
value
value delivery system
variable markup policy
variable pricing
variety store
vending machine
vertical cooperative advertising agreement
vertical marketing system
vertical price fixing
vertical retail audit
visual merchandising
want book или want slip
warehouse store
weeks' supply method
weighted application blank
wheel of retailing
wholesaling
word of mouth, WOM
yield management pricing
zero-based budgeting
additional markup

Дополнительная наценка (additional markup). Увеличение розничной цены выше первоначальной наценки в случае, если спрос оказался неожиданно высоким или возросли затраты. 1134

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Название:
Розничная торговля: стратегический подход, 8-е издание.
М. :Издательский дом "Вильямс", 2003.



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